News Café has partnered up with global leading alcohol beverage company Diageo and female mixologist, Taneale Van Der Merwe to create a limited edition range of cocktails in celebration of Womens month.
On Tuesday, 13 August News Café Woodmead hosted media and influencers to a mixology class to introduce 3 curated cocktails – Sisterhood of Cocktails. The recipes are incepted by World Class National Finalist mixologist Taneale Van der Merwe.
Who better to share tips on how to create these variants than the only female who made it to the finals for one of the worlds most prestigious mixologists competition? For a decade, Diageo Reserve has created a platform that highlights and supports the drinking and cocktail culture around the globe. World Class is running in over 60 countries providing training and advocacy programmes to over 250 000 bartenders who can partake in an annual competition that ultimately crowns the worlds best bartender.
Since its launch in 2009, Diageo Reserve WORLD CLASS has been instrumental in transforming fine drinking and cocktail culture around the world. Now in over 60 countries, it has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme. WORLD CLASS Bartender of the Year competition brings together the best bartending talent from around to globe to decide who will be crowned the world’s best bartender.
“We have created three limited editions cocktails that will share that daily dose of inspiration to women across our restaurants. We wanted to create a range of cocktails that will not only speak to women but also empowers them – these will be served with a personalized card that depicts what women stand for,” said Varina Singh, News Cafe Brand Manager.
The Sisterhood of Cocktails trio each consist of Diageo’s delectable premium liquids, namely; The Haig Woah-Man, made with the ever-so-elegant Haig Club Clubman single grain scotch whisky, vanilla syrup and a splash of lemon juice and tonic water; The Apple of my Eye, a cocktail headlined by the matured Johnnie Walker Gold Label, infused with lemon juice, vanilla syrup and a dash of appletizer, garnished with dehydrated orange; and lastly The Rose Amongst the Thorns – a Tanqueray gin-based cocktail made with rose syrup and sparkling wine , garnished with rose-petals making them exclusive to either a premium whisky devotee or a gin connoisseur. According to Van Der Merwe, the cocktails created are inspired by each brand and how these brands inspire a whisky or gin aficionado to enjoy the perfect drink.
Forming part of this launch, the women had an opportunity to share their personalized stories about their views of our country in today’s world as a woman.
During this month, News Cafe will also be running an internal competition where three lucky female aspiring mixologists will have the opportunity to compete against each other to win a bartender course valued at R10 000. This forms part of News Cafes strategic decision to not only empower women but uplift women within their business.
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