A day dedicated to appreciating your favourite spirit – Yes, a decade ago some genius came with that idea and now the world celebrates World Vodka Day on the 4th of October. Its basically a day where all the connoisseurs around the world get a chance to flex by introducing consumers to a wide range of blends of this wonderful spirit. Global leader in beverage alcohol, Diageo was not about to miss out on a day to celebrate their beloved 5x distilled vodka, CÎROC. The brand hosted a 5-star celebratory brunch in a beautiful garden in Sandhurst.
The event played host to vodka and brand lovers, some influential faces in the entertainment industry were also in attendance. The summer-nautical style brunch had our faves doing the most with the threads. Actress & radio host Thando Thabethe was shinning in a stunning silver piece; fashion enthusiast & blogger Melody Molale came through dripping in a CÎROC blue; digital entrepreneur & make-up artist, Mihlali Ndamase opted for a classic all white fit with a pop of Chanel green purse; and the master of threads Orapeleng Modutle came through dripping in a pastel pink suit – I STAN! See below and feel free to let me know what you rate in the comment section below.
“We’re always seeking to bring new, fun and 5-star experiences to our consumers, which are in-line to the 5x distillation process of our liquid. CÎROC’s indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating occasions such as World Vodka Day,” said Senior Brand Manager, Candice Ngcobo. “CÎROC taps into the developing consumer interest in luxury and meets the growing consumer demand for Ultra-Premium vodka, while capitalising on the growing popularity and dynamism of CÎROC,” she concluded.
CÎROC is a vodka that has the words ‘cool, trendy and relevant’ oozing from it; well I first saw it back in the day on a show where Diddy discovered a male group, Day 26. I remember this vodka appearing in the video clips and since then the brand has always popped up in the coolest influential music videos in the Hip Hop scenes of the world. In South Africa we had Cassper Nyovest mention it on Dj Sumbodys hit track Monate Mpolaye.
The fruity, fresh and smooth notes of CÎROC are inspired by more than a century of the finest wine-making craftsmanship. Who wouldn’t want to celebrate a big occasion with the finest five time distilled grapes from the South of France?
CÎROC Vodka comes from a vibrant and bold coastline – the brand enjoys being in spaces that celebrate the values of living to the fullest in any season. The CÎROC website displays the array of the flavour collection and has cocktail recipes that will make you look like a mixologist at your next celebration. Visit ciroc.com and be plugged.
Not For Persons Under The Age of 18
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