Did You Know? Chappies is turning 70 years old! | CARVE AFRICA

Did You Know? Chappies is turning 70 years old!

Mzansi’s iconic bubble gum, Chappies, has been bringing consumers together with its fun flavours and quirky ‘Did You Know?’ facts for over 70 years.

Chappies was created in the late 1940’s by Arthur Ginsburg at the Chapelat factory in the small Johannesburg suburb of Troyeville. His idea of including lists of ‘Did You Know?’ facts on the inside of each gum’s waxed paper wrapper turned the great-tasting, two-for-a-penny gum into a cultural phenomenon. The questions were sourced from popular Springbok Radio quiz show ‘The Three Wise Men’, starring Eric Rosenthal, Arthur Blexley and Dennis Glauber. The company later approached academics from WITS University for more lists of questions, with between 5 000 and 6 000 ‘Did You Know?’ facts generated in those early years – a significant pool of knowledge in the pre-Internet era!

Such was the popularity of the brand, that Chappies quickly became the country’s unofficial currency – few South Africans won’t have had the experience of being told to ‘take Chappies’ in lieu of a penny or half-penny’s change on making a purchase at a corner café or spaza, at some point in their childhood.

Chappies initially came in five flavours: lemon, orange, strawberry, cherry and pineapple, with the introduction of spearmint, peppermint, herbal, silver fruit (a mix of the five flavours) coming later.  Seventy years on, there are five flavours to choose from: spearmint, assorted fruit, watermelon grape and cool cherry.

“Celebrating 7 decades is an amazing milestone to reach and we couldn’t have done it without the generations of consumers who still feel an incredibly strong connection to the brand,” says Mondelēz South Africa Category Brand Manager for Gum, Trushann Thomas. “The Chappies legacy continues to grow as those generations pass on their love for the bubble gum and the iconic ‘Did You Know?’ facts to the next – meaning that the brand remains as relevant as ever. We want to celebrate this significant milestone with everyone who’s been part of our journey for the past 70 years – and those who will pass on their love for Chappies to future generations”.

The 70th birthday celebration is not just about honouring one of the country’s longest-standing brands, but also sharing the party with loyal consumers in a #ChappiesBday competition. One lucky entrant stands the chance to win their very own Chappies-sponsored birthday celebration, worth R40 000! Fans also stand a chance to win 1 of 4 cool Chappies hampers which they can show off to their friends and family.

To stand a chance to win this epic prize, all you have to do is like the Chappies SA Facebook page and post your very own ‘Happy Birthday, Chappies!’ video  in the comment section with the #ChappiesBDay hashtag. Competition ends 1 November 2019 and T’s& C’s apply.

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

You May Also Like

Telkom Leaving No Man Behind

Telkom announced a strategic partnership with a number radio personalities. In an announcement event ...

Die Poppie Sal Dans

2020 marks the 26th anniversary of democracy in South Africa. Therefore it is imperative ...

THE SCORPION KINGS ARE LIVE

We cant argue that the “AMAPIANO” sound, now mostly known as the YANOS has ...

A celebration of classics with Sipho “Hotstix” Mabuse

Lets take a moment to appreciate a musical ICON and his continuous timeless performances.  ...

Miss South Africa 2019 Zozibini Tunzi is the reigning Miss Universe

Zozibini does it again! Our Miss South Africa became Miss Universe overnight. Literally, when ...