Something has been brewing for some time and the sneaker brand Bathu, revealed it all last night at the launch of their eagerly anticipated campaign. A very first in their space and a very first in months from the local produce. Le na eYama Supa bozza Yami ( This is for the elite) .
On the back of releasing a short trailer on social media a few days ago, the likes of Anele Papu, Boipelo Mabe and eHostela lead actor Thobani Nzuza were summoned to Shine Studios in Braamfontein to come experience what has been dubbed to be a game changer in the industry. Led by MC Smash Afrika, the guests were treated to a street style production which featured performances from one of the most sought after Amapiano acts like DBN Gogo and Tall Arse Tee. The night was capped off with the viewing of the Yama Supa advert which featured a mash up of South African subcultures, ones that truly reflect a Bathu milieu.
“Yama Supa represents us, where we are from and what we exude as a brand. It is one that is meant to celebrate not only our journey but also of the individuals that have been with us through the struggles and those that are on their personal journeys to success. Kao fela re MaSupa whether you in business, a street vendor, a taxi driver, a skater or traffic officer. With this one we hope to make a significant change in how local brands are seen”.
Show Comments (0)