#CarveMusic: What a Journey! Nasty C Signs to Def Jam | CARVE AFRICA

The evolution of South African hip hop in the past couple of years has shockingly taken the world by storm and this new found interest from the world has also inspired upcoming young musicians to dream bigger than the African boarders.

Well a young rapper who is arguably the hottest property in Africa is 23 year old; Nsikayesizwe David Junior Ngcobo who we all know as Nasty C. The Durban based rapper burst into the scene as a teenager who had a few mixtapes under his belt but the year 2015 raised the rappers prominence as he released the Price City mixtape which produced a successful single “Juice Back”. The single later spawned a remix from hip hop producer Gemini Major featuring Davido and Cassper Nyovest.

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Nasty C made waves as an independent artist for some time and record labels where fighting for his signature until he signed to Mabala Noise Entertainment. The rapper released his debut album Bad Hair in 2016; an album which became number one on the iTunes local charts and was the most streamed album in South Africa within 24 hours of its release. An extended version of the album was released later in the year named Bad Hair Extensions which had four new songs as well as an A-list feature from American rapper French Montana on the song “Allow”.

In winning many accolades for both 2016 and 2017, Nasty C received his biggest nomination which was for the 2017 BET Awards for Best international Act Africa, which he lost to Wizkid as well as 2017 MTV Europe Music Award nomination.

The rapper released his sophomore album Strings and Bling in 2018 with two lead singles Jungle and King featuring Asap Ferg. TimesLIVE named the album as one of the best hip hop albums of all time to ever come out of South Africa and was also included in the list of hip hop albums by Tina magazine. The albums other singles includes the smash hit “SMA” featuring Rowlene and “Gravy”.

Nasty C went on and began the Ivyson tour which he named after his mother Ivy, the tour went on five consecutive shows with four in South Africa and one in Namibia. As of 2019 Nasty C added ambassador to his astonishing profile as he partnered up with the male grooming company Axe and saw the release of a new single titled “God Flow” for his 3rd studio album Zulu Man With Some Power.

Beginning of the new decade Nasty C finally took the reigns as the king of African hip hop as he signed an exclusive deal with Def Jam Recordings through a joint venture with Universal Music Africa.
In announcing the signing, Def Jam Recordings interim chairman/CEO Jeff Harleston stated, “Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C an international star with real vision and talent into the family.”
Nasty C added “It’s powerful to be a part of the Def Jam family. II’s an iconic record label and has made the careers of many of the artists I look up to.”

The rappers made his official U.S debut on Apple Music Beats1 with Ebro Darden as he premiered his new single “There They Go” with the music video dropping on the same day. the music video was directed by Andrew Sandler.

A follow up single titled “Blueberry Faygo” has just dropped as well, lets all have a listen.

Help us celebrate Nasty C long journey to Def Jam by telling us what’s your favorite song by the young King below.

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