#CarveComeliness: Representation Matters, Even In Makeup | CARVE AFRICA

Since it is Africa Month, lets talk about makeup in the black community and how difficult it was for our mothers, grandmother and aunts, to find a foundation that matched their skin. Finding a foundation that matches is a feat worth celebrating. Looking back over the years, how many shades were available for people of colour?

Launched in 1994, the IMAN beauty brand represents people of colour across many races, cultures and ethnicities. IMAN Cosmetics are designed for African American, Asian, Latina and multi-cultural women with skin tones in a myriad of shades.

The brand offers skincare and cosmetics, including 16 foundation shades. Iman then later went on to write her second book, “THE BEAUTY OF COLOR, The Ultimate Beauty Guide for Skin of Color“ which was the first beauty and makeup book that truly addressed skin tones across the spectrum: Latina, Black, Asian, Indian, Middle Eastern, Native American, as well as multiple ethnicities. An iconic move by Iman her self.

1994 was a big year for people of colour, with the launch of Black Opal; another makeup giant that is fully aware that representation matters. Their Advanced Dual Complexion Fade Gel was the first product of its kind to have backing by a doctor. This was for mass market, and specifically for women of colour.

We have come a long way from having to use ground up chalk as makeup; now we have great names such as Bobbi Brown. Let’s not forget how Rihanna‘s brand Fenty Beauty turned the beauty industry upside down in September of 2017. The brand is popular for its broad inclusivity across skin tones and gender. The original Fenty Beauty launched with 40 shades and has since expanded to 50.

Word got around quick about how Fenty Beauty changed the game, which meant it was back to the drawing board for many makeup brands who mostly only offered about 3 shades for people of colour.
The above mentioned brands really paved the way for other brands like Juvia’s Place, Pat McGrath Labs and Beauty Bakerie.

What better way to celebrate Africa Month by looking at how far we have come as black people when inclusivity and representation is concerned? We are seeing more of each other everywhere we look; from TV, social media and in the business sector and the makeup is looking flawless while climbing up those ladders.

Featured image courtesy: Annie Spratt on Unsplash

Here are more black owned makeup brands to check out.

View this post on Instagram

Happy 7th Birthday AJCRIMSONBeauty! Officially Launched on May 7th 2013 It was actually in Orlando, Fl November 5, 2012 that I showed the first 8 shades in the Dual Skin Creme range to professional make up artists @themakeupshow and sold out completely of my first 500 pcs. It was then I realized that my vision was clear, had purpose and was desperately needed. Black Women needed colors that actually matched them. Black Women wanted a brand that believed in them. Black women wanted a brand that spoke to her first from a make up artist / beauty authority’s perspective. Black Women deserved to be more than an extension line, limited collection or collaboration. W.O.C and P.O.C deserved to see themselves in full color standing alone representing a brand that represent their values. Where we as brand speak too and welcome all people. AJCRIMSON Beauty has never abandoned that core mission and purpose of making Black Women Feel Her Best First! I’m proud to be a kit favorite, a tv/film set staple. A life saver for many artist who have struggled with understanding the complexity of deeper skin tones. I’m proud that we inspired so many other brands to expand their ranges as well as birth new ones. Cheers to those who STILL have this PRODUCT IN THIS PACKAGING! Cuz it was literally a lifetime supply. 🤪🤣 Cheers to the those who still rock with us through out trying all the trends and found your way back home. Cheers to all those who never needed anything else! You’re the Real MVPs! Cheers to all of the friends, family and team members, past and present, that have contributed to the making of a 100% black owned business. A business that has never let trend guide us. Only our clients need and instinct. A brand that has helped write the blueprint for the inclusion in beauty we see today. Starting a business and setting up an LLC is easy! Staying in the game is were the WORK, BLOOD, SWEAT, TEARS, ANXIETY, JOY, HAPPINESS don’t come cheap. It’s a sacrifice at don’t make it this far! It’s a process and journey and i wouldn’t change it or trade it. 🙌🏾🙌🏾🙌🏾🙌🏾 Thank you to all my CRIMSONITES. I’m looking forward to wonderful things for us in the next 7 😘

A post shared by AJCRIMSON (@ajcrimson) on

We have a great giveaway coming soon. Drop us a comment on some of the makeup stories you would love to share, share some #CarveLove by giving a shout out to your favourite makeup brand.


  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

You May Also Like

#CarveCine: A DMC with Thapelo Mokoena

In light of Africa Month and our #CarveCrush series that celebrates the gamechangers of ...

Bob Marley’s love for football celebrated with special 75th anniversary FIFA kit

Episode four of Bob Marley’s Legacy documentary series was recently released; this time exploring ...

A celebration of classics with Sipho “Hotstix” Mabuse

Lets take a moment to appreciate a musical ICON and his continuous timeless performances.  ...

Willy Cardiac is the latest RADAR artist on Spotify

Willy Cardiac’s new single “Fan of Me” is available for streaming on Spotify On ...

Temper Hair by Nyane Launches in South Africa

Are you into colour wigs? Is your vibe those vibrant coloured wigs that have ...

#CarveCrush: Pearl Modiadie

Bringing it back to our local Mzansi streets with our Woman Crush Wednesday, we ...